In the 1970’s we had a show here in Britain called, “Are You Being Served?” It was a sitcom and took place in the men’s and women’s apparel section of a department store named Grace Brothers.
In the 1970’s we were promised flying cars by the year 2000.
Of course that never happened.
We were also promised that every man, woman and child would own a Segway.
Odds are you don’t even know what a Segway is.
Google glasses were going to be hugely popular.
Are things not going the way you’d like? Want more sales? Feeling kind of helpless?
You’re not alone. As marketers, sooner or later we’ve all been there.
Some copywriters can’t sleep at night. They hate themselves because they stoop to psychological mind tricks and deceptive marketing practices just to make a few bucks.
Here’s the thing: You can sell like crazy without selling your soul. Here’s how..