Bitcoin for Newbies, or…

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what

Target Marketing — From Zero to #1 Seller

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of

15 Things We Can Learn from Sir Richard Branson

  You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for

How to Stop Making Lousy Decisions

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life.   1: The Vanishing Options Test In 1994, Quaker Oats

When Last Place is Really First Place

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win — or even someone who came in dead