When creating your logo or the look of your website, color plays a key role in the snap judgments people make about your business. According to Emerald Insight, between 62 and 90 percent of that first impression is based on color alone. This means your color choice of logo or website could make or break a customer’s decision to buy.
“Newsjacking” is the act of leveraging breaking news to get traffic to your content.
Let’s say there’s a blackout at a Superbowl, and Oreo immediately tweets out an image of an Oreo cookie in the dark with the words, “You can still dunk in the dark”. Yeah, you remember when that happened, right? It’s an example of newsjacking, and that one tweet (which cost nothing) was worth more in sales and publicity than buying a Superbowl commercial.