I’m using the word “convert” here loosely because I don’t know exactly what your goal is with your website. But whether it’s to get subscribers, to inform your readers, to make sales or to drive traffic to offers, none of that will happen if you don’t get awesomely good at these three things we’ll cover.
If you have an email list, you already know that you have to continually add new subscribers to keep your list profitable. While some customers will buy from you forever, others buy today but not tomorrow. Or they change email addresses, or simply lose interest.