The U.S. elections have been the talk of the news worldwide for months now. Thinking I might like to revisit a U.S. show about the White House called ‘The West Wing’, I found it on Netflix and started binging.
Have you seen, ‘Self-Made: Inspired by the Life of Madam C.J. Walker’? It’s a limited series on Netflix, and the first 8 minutes just about hit us over the head with what might be the most important marketing lesson of all.
Why is it when we want to be at our most creative and innovative, we resort to using the most worn-out cliché at our disposal?
“We need to think outside the box on this one!”
4 times out of 5, the answer is a resounding YES.
Maybe you’ve heard this advice before.
Maybe it sounded crazier than clown college to you.
But… it works.