How to Increase Conversions by Subliminally Reassuring Your Customers

You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction and your reward is close.