I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…
The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.
Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission) or any other big brother agency.
You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction and your reward is close.